Customer service used to mean a thorough fit process, thoughtful product recommendations and personal attention. We should know: Footwear Insight has been recognizing shops that excel with the Gold Medal Service Award since 2015. But in the wake of the global COVID-19 pandemic and the shutdowns that resulted, the footwear independents who set the standard for treating customers right have had to grapple with an entirely new world: Service with a smile looks a lot different when you’re smiling behind a mask.
Businesses across the state have been finding creative ways to keep their employees and customers safe during these unprecedented times. We spoke to Rick Ravel of Karavel Shoes, a BBB Accredited Business owner and BBB Board Member, about the steps they've taken as Texas has reopened.
When Karavel Shoes closed in March due to the coronavirus pandemic, owner Rick Ravel immediately began thinking about what reopening the store, which specializes in comfort footwear and orthotics, would look like. The answer includes cubicles made of PVC piping and fabric.